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IDIPC’s multi-faceted marketing promotes Top 10 Taichung Gifts

中市工策會多元行銷 臺中市十大伴手禮報名起跑

Words and photos provided by Industrial Development & Investment Promotion Committee of Taichung City (IDIPC) Translated by Anna Yang Taichung is famed as Taiwan’s “Pastry Hometown”. In order to help you discover the city’s best pastry gifts, the Industrial Development and Investment Promotion Committee (IDIPC) of Taichung City organizes annual “Top 10 Taichung Gifts” selection

November 3, 2021 10 min read #shopping #taichung

Words and photos provided by Industrial Development & Investment Promotion Committee of Taichung City (IDIPC) Translated by Anna Yang

Taichung is famed as Taiwan’s “Pastry Hometown”. In order to help you discover the city’s best pastry gifts, the Industrial Development and Investment Promotion Committee (IDIPC) of Taichung City organizes annual “Top 10 Taichung Gifts” selection voting events. This year’s voting activities began on Oct. 1 and your Taichung pastry business recommendations are welcomed!
Even as pandemic related challenges continue, the IDIPC of Taichung City invited the popular influencers mukbanger, LULU (with 7 million subscribers), Hei Yu, Yu Xi, Xie Jie-ling and Lu Tzi-hsuan together to sample Taichung’s amazingly delicious edible gifts. On Sep. 8, the “Taichung Gift Food Tasting Monopoly Game” program aired on the LULU Youtube channel and the five influencers expressed amazement at how tasty these desserts and other treats really were, adding that sampling the Top 10 Taichung Gifts was definitely an enjoyable and very filling experience.
During this time, Taichung’s IDIPC will continue to post mukbangers’ collaborative videos to introduce more fun and delicious Taichung pastries to everyone. Everyone is also being invited to spend their stimulus vouchers in the city during the “Taichung Shopping Festival” event and doing so will earn you the opportunity to win cash prizes in a lucky-draw raffle event. Come and purchase souvenirs in Taichung to share with relatives and friends, allowing these outstanding gifts to serve as the city’s best ambassadors.

For inquiries, please call 04-2382-3535 Mr. Huang.



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中市工策會/文

臺中是著名的「糕餅之鄉」,為選拔出市民心目中的伴手禮首選,臺中市工商發展投資策進會每年辦理「臺中市十大伴手禮」票選活動,今年度票選活動10/1開跑,歡迎踴躍推薦心中的「口袋名單」店家報名參加! 在嚴峻疫情中,工策會為幫助在地伴手禮業者,透過電商轉型、社群行銷等方式逆轉劣勢,工策會首度與知名Youtuber合作,特別邀請70萬訂閱數的女神路路LULU,及四位網紅黑羽、瑀熙、解婕翎、陸子玄一起直播體驗臺中伴手禮的美味威力。先前於路路LULU Youtube頻道直播「臺中伴手禮大富翁試吃大會」,五位網紅果然驚呼連連,面對十道歷年獲選「臺中市十大伴手禮」的在地特產,每一道都讓眾人讚不絕口,更激發大家大胃王的實力,直呼吃再多也不會膩。 近期工策會將陸續釋出多部網紅合作影片,向觀眾介紹更多好吃好玩的臺中伴手禮,希望邀請全臺民眾於「臺中購物節」活動期間,除了到臺中使用五倍券「抽現金」,更能將臺中最出名的伴手禮帶回家與親友一同分享,讓代表臺中的伴手禮品牌成為城市行銷的最佳代言人。  「臺中市十大伴手禮」最新消息請密切關注官網(http://www.top10gifts.com.tw/ )臉書粉絲專頁。 (https://www.facebook.com/taichungtop10gifts)

洽詢專線: (04) 2382-3535 黃先生



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